πŸ’‘ HOWCOMPANIESTHINK Start Free Case

FOR CURIOUS MINDS β€’ GRADES 5–8

Real companies.
Big decisions.
Your turn.

Learn how companies think through five powerful steps. Ask questions, find evidence, make the call, and see what happened.

Start Free Case β†’ See how it works β—‰
Illustrated journey up a mountain showing the five steps of a business decision.
THE DECISION JOURNEY

Five steps. One way to think better.

The same structure powers every case.

?QUESTIONWhat’s the challenge?
βŒ•EVIDENCEWhat facts can help?
βš–DECIDEWhat’s the best move?
β—‰REVEALWhat happened next?
➀APPLYCan you use it elsewhere?
POPULAR CASES

Start with a company you already know.

Every case begins with a question worth debating.

Costco
FREE CASE

Should Costco change its famous $1.50 hot dog?

Pricing, scale, membership money side and one deceptively simple decision.

Grade 612 minIntermediate
Start Free Case β†’
βœ“
COMING NEXT

Should Nike bet millions on an unproven rookie?

A young player named Michael Jordan changes the size of the bet.

Grade 612 min
β˜•
COMING SOON

How does Starbucks decide where to open next?

Location, demand, hurting sales at nearby stores and what makes one corner better than another.

Grade 6–714 min
T
COMING SOON

Should Tesla build a smaller, cheaper EV?

Growth versus margins, brand positioning and manufacturing complexity.

Grade 7–816 min
🧭Follow the journey

Five repeatable steps to make smarter decisions.

🧠Build your thinking

Learn concepts when you actually need them.

πŸ†Track real progress

See the skills and ideas you’ve accumulated.

✨Stay curious

Made for kids who want to know how things really work.

FOR PARENTS

Curiosity first.
Concepts second.

Kids already see these companies everywhere. We turn familiar brands into structured decisions that teach business, math, judgment and clear thinking.

βœ“No child data requiredProfiles can be Kid A, Kid B, or anything you choose.
βœ“No adsThe model is subscription, not attention harvesting.
βœ“Built for discussionEvery case ends with a new scenario to debate at home.